BELONGING


APRIL 2018


A hypothetical collaboration with the sex education community: A Killer and A Sweet Thang, on a hypothetical brand created by Luca Ashdown (Illustration) and myself; INSUM.

Students of ages 18-25 face various pressures nowadays in society, especially more so with out ever-changing environment and the influences of social media. As shown by our research, the most common issues they are dealing with is, a lacking of a sense of belonging. Alongside with sex educational platform, A Killer and A Sweet Thang, our brand Insum aims to create an intimate product that would aid our target audience in experiencing a sense of belonging through comfort
and nurture.